SHaC09 Exhibition opens today at Unitec

SHaC09 Unitec Exhibition opens today

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Design Guru Peter Haythornthwaite

Last Thursday saw Peter Haythornthwaite in the Unitec Product Design studio where he delivered the first in a two part talk on his journey through his life in the design profession. Peter started his 'professional' life in design in 1971 (see below) and moved through a number of dream jobs that he went after and landed via his talent and sheet tenacity:

"identify the companies/people you want to work for and go after them"

Peter discussed how he progressed from a Diploma course at Elam where he was one of two students studying Industrial Design onto a BFA and MFA (Industrial Design) at the University of Illinois. After returning to New Zealand he freelanced to a number of NZ companies developing design for products as diverse as hair brushes to sodasteams to dive gear.

We are all looking forward to installment 2 where we will undoubtedly hear about how Peter has applied his knowledge of design and busines to the Better By Design organisation and the design audits programme.

Peter Haythornthwaite:


Diploma in Fine Arts with Honours (Design), University of Auckland (1962 1965)

Bachelor of Fine Arts (Industrial Design), University of Illinois (1966 – 1967)

Master of Fine Arts (Industrial Design) University of Illinois (1967 – 1969)

Professional Experience

Principal, creativelab limited, Auckland, New Zealand – design consultancy (2001- 2002)

Principal, PeterHaythornthwaiteDesign Limited, Auckland, New Zealand – a multi-disciplinary design consultancy operating both nationally and internationally on comprehensive product and graphic design, and brand development projects – including consumer products, medical products, furniture, electronic/technology products and industrial goods. Responsibilities – leading, managing, design, securing clients and liaison. PeterHaythornthwaiteDesign became, arguably, New Zealand’s best-known and respected design consultancy. Sold company June 2000. (1979 – 2000)

Owner, arti-fakt-s Limited. New company start up. Designed, developed and manufactured a range of stationery products, selling in exclusive design stores in the USA, Japan, Germany and England, including MOMA’s store. First New Zealand company to market design products internationally. Sold company. (1979 -1988)

Owner, Corporate Image Limited. New company start up. Marketing company of international and specially developed design products. Sold company. (1985 – 1988)

Senior Designer/Manager, Designworks, Los Angeles, California, USA.
Worked on broad range of projects including auto accessories, tractors and sport products. Position taken on sabbatical from University of Auckland. Appointed design office manager. (1978 – 1979)

Senior Lecturer Design, University of Auckland, New Zealand.
Developed and ran Product & Graphic design programs. Resigned to start consultancy. (1971 – 1988)

Self employed design consultant Auckland, New Zealand. (1971 – 1978)

Lecturer Industrial Design, Art Centre, Pasadena, California, USA. (1978)

Senior Designer, Henry Dreyfuss Associates, New York, USA.

Worked on projects for John Deere, Polaroid, Bell Telephone.

Worked for Niels Diffrient. Resigned to go to NZ (1970 – 1971

Professional Membership/Activities

Fellow. Designers Institute of New Zealand

President. Designers Institute of New Zealand (1981 – 1983 and 2000 –

Council Member. Designers Institute of New Zealand (1972 – 1992, 1998 – 2000)

Member. Industrial Designers Society of America (since 1978)

Member. Design Management Institute (since 1995)

Chairman. Kent Student Design Award, NZ Society of Designers (1982 – 1984)

Initiator/Chairman. Best NZ Design Awards, Designers Institute of New Zealand (1988 &1996)

Guest Speaker, IDEAS Conference, Melbourne (1997)

Speaker at numerous functions over the last 20 years including design, business, engineering seminars/ workshops/ conferences

Papers given at NZSID Annual Conferences; New Zealand Export Institute and New Zealand Industrial Design Council conferences.

Visiting Lecturer Industrial Design, Wellington School of Design, Massey University New Zealand. (since 1973)

External Examiner Design, Auckland University (1987), Wellington School of Design, Massey University (1989 -1998)

Member of Curriculum Review Panels for Faculty of Architecture of Victoria University, and Wellington School of Design, Massey University (1996 and 1997)

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GRAND CENTRAL and exhibition of graduates from the Unitec Bachelor of Product Design

Last night saw the opening of 'GRAND CENTRAL' an exhibition profiling the major projects undertaken by graduands from the Unitec School of Design – Bachelor of Product Design. Grand Central featured work from 15 students and the work ranged from soft goods for the leisure/recreational markets to hard products that include indoor and outdoor  furniture, a folding bicycle, and domestic appliances.  View the video below. Congratulations to all our graduands on what was a superb exhibition. We wish you all the best in your future careers.

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Gen Choice Workshop

Campbell, Dan and Anastasia from Design Mobel along with Julia from Bedpost are at Unitec today running a one day 'Rapid Design Workshop' with selected Object and Product Design Students. This is the second time we have run this workshop. Last year saw the fruits of the day long workshop go to production and into the shops. This time, we are looking to develop concepts that answer the brief 'Gen(eration) Choice. More on this to follow.

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Graduates from the Unitec School of Design have the option of applying to join the Generator, a creative industries business incubator run by the School. The Generator has its own blog which has been set up to fill the gap whilst we wait for a dedicated website to be built.
The Generator has seen members of the Schools alumni go from strength to strength in their businesses and the results are there for all to see in the likes of Chris Metcalf, Kyra Bradcock and Jonny McDonald. Check out the Generator blog or drop into the Generator and meet the designers face to face.
Today Head Bastard Paul from Clever Bastards came in to meet the graduates. You can see Chris Metcalf's designs on the Clever Bastards website  We hope to be working more closely with Paul over the coming months.

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