Waitakere Enterprise – Powerful Ideas Series – Growth By Design

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Final presentations

Final presentations

All concerned thought that the day had been very productive. The productivity was undoubtedly enhanced through the mix of participant, their backgrounds, interests and perspectives. The participants came from student product design and object design, industry sales and marketing and industry design and manufacturing.

Over the course of the day, each group (4 groups of 4) worked up ideas based on Design Mobels opening presentation with the final group to group presentations being at 2.30pm.

The course of the day:

Session 1.0: Introductions / Group selection
Start Time: 10am
Duration: 15 mins

Welcome, introductions, group selection and out line process for the day including outcomes
House keeping matters

Session 2.0 GenNext – Project Background presentation
Start Time: 10:15am
Duration: 15min

Session 3.0 Reacher/ Key Insights
Start Time: 10:30am
Duration: 30 min

Group Discussion / Brain Storm around ‘GenNext’, key Insights discussion and areas of immediate opportunity

Session 3.0 Idea Generation
Start Time: 11:00 am
Duration: 1 hours 30mins
This session will be a staged approach with individual and team exercises and the out come of the team selecting one direction to move on with in the afternoon. 

•    Built thought session – builds on the group discussion. Individual exercise where a new opportunity idea is    generated every 30 seconds and written on post it notes.                                   
•    Cluster – ideas grouped together. Group activity                                           
•    Each member selects a different group and further brainstorms service or product opportunities                             •    Present opportunities to the group 5mins each                                              

LUNCH 12:30pm – 1:00pm

Session 4.0 Idea Development
Start Time: 1:00 pm
Duration: 1 hour 30mins

Further develop direction selected before lunch into a well define concept for a product or service.    `                                                                                                                                         
Put together a presentation of the concept. Presentation can be drawings, pictures, power point, drama, mime, singing etc….

The presentation needs to be about the opportunity and concept not the story of how it was arrived at.

Session 6.0 Presentations
Start Time: 2:30pm
Duration:  50mins
Present the concepts to all groups.    

Wrap up of the day, thank yous etc…

The Gen Choice Rapid Design Workshop participants were:
Design Mobel's Campbell, Dan and Anastasia
Sleephead's Julia
Unitec's Roger Bateman (staff) Damon, Cindy, May-Li, Jane, Kyle, Jesse H, Elliot, Ollie and Jesse
and Scott from the Unitec 'Generator'

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