Final presentations

Final presentations

All concerned thought that the day had been very productive. The productivity was undoubtedly enhanced through the mix of participant, their backgrounds, interests and perspectives. The participants came from student product design and object design, industry sales and marketing and industry design and manufacturing.

Over the course of the day, each group (4 groups of 4) worked up ideas based on Design Mobels opening presentation with the final group to group presentations being at 2.30pm.

The course of the day:

Session 1.0: Introductions / Group selection
Start Time: 10am
Duration: 15 mins

Welcome, introductions, group selection and out line process for the day including outcomes
House keeping matters

Session 2.0 GenNext – Project Background presentation
Start Time: 10:15am
Duration: 15min

Session 3.0 Reacher/ Key Insights
Start Time: 10:30am
Duration: 30 min

Group Discussion / Brain Storm around ‘GenNext’, key Insights discussion and areas of immediate opportunity

Session 3.0 Idea Generation
Start Time: 11:00 am
Duration: 1 hours 30mins
This session will be a staged approach with individual and team exercises and the out come of the team selecting one direction to move on with in the afternoon. 

•    Built thought session – builds on the group discussion. Individual exercise where a new opportunity idea is    generated every 30 seconds and written on post it notes.                                   
•    Cluster – ideas grouped together. Group activity                                           
•    Each member selects a different group and further brainstorms service or product opportunities                             •    Present opportunities to the group 5mins each                                              

LUNCH 12:30pm – 1:00pm

Session 4.0 Idea Development
Start Time: 1:00 pm
Duration: 1 hour 30mins

Further develop direction selected before lunch into a well define concept for a product or service.    `                                                                                                                                         
Put together a presentation of the concept. Presentation can be drawings, pictures, power point, drama, mime, singing etc….

The presentation needs to be about the opportunity and concept not the story of how it was arrived at.

Session 6.0 Presentations
Start Time: 2:30pm
Duration:  50mins
Present the concepts to all groups.    

Wrap up of the day, thank yous etc…

The Gen Choice Rapid Design Workshop participants were:
Design Mobel's Campbell, Dan and Anastasia
Sleephead's Julia
Unitec's Roger Bateman (staff) Damon, Cindy, May-Li, Jane, Kyle, Jesse H, Elliot, Ollie and Jesse
and Scott from the Unitec 'Generator'

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Gen Choice Workshop

Campbell, Dan and Anastasia from Design Mobel along with Julia from Bedpost are at Unitec today running a one day 'Rapid Design Workshop' with selected Object and Product Design Students. This is the second time we have run this workshop. Last year saw the fruits of the day long workshop go to production and into the shops. This time, we are looking to develop concepts that answer the brief 'Gen(eration) Choice. More on this to follow.

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Sleephead buys Design Mobel

Design Mobel gets into bed with Sleepyhead

By Errol Kiong NZ Herald

Bed manufacturer Sleepyhead has bought award-winning Tauranga-based bedding and furniture maker, Design Mobel.

The deal, which takes effect on August 1, will see Design Mobel continue to operate as a standalone business unit.

Sleepyhead general manager Chris Taylor said the acquisition would strengthen its market position.

"As a company committed to remaining in New Zealand, we see this purchase as part of our ongoing strategy of growth and investment here."

Design Mobel founder Dave Macfarlane, who started the company 20 years ago, said the deal would allow him to pursue other interests.

The company is the country's top producer of specialist mattresses for flexi slat systems in New Zealand, and has won 20 major design awards during the past four years.

Taylor said the company had an "outstanding Kiwi brand", and was a good fit with Sleepyhead.

There were also synergies to be gained from the two operations.

Sleepyhead, which was established in Auckland in 1935, manufactures from three plants around the country.

We have been building a strong relationship with Design Mobel over the last few years and we are looking forward to keeping that relationship going now DM has been purchased by Sleepyhead. We are running our second annual 'rapid design workshop' with DM next week. The workshops  bring students fro the 3D disciplines together with design, sales and marketing teams from DM. A brief is set and within one working day, concepts are drawn up and presented back to DM Design Director Cambell Yule with a view to selecting one (or more) for prototyping. Last year saw the bed range 'Drift' designed, a product range that is now on the market.

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