Is Sustainability the Mother of Invention?

http://www.nau.com/about/about-us/principles-of-design.htmlhttp://www.nau.com/about/about-us/principles-of-design.htmlA thought provoking article on sustainability in fashion/apparel design however I disagree with the Harvard Business Review calling sustainability an emerging ‘mega trend’. Mega trend has all the hallmarks of something that will go away, be superseded. Using phrases like mega trend is both dangerous and irresponsible – come on HBR you can do better than this.

nau :: principles of design from nau on Vimeo.

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