Why Design Now?

Why design now? Designers around the world are answering this question by creating products, prototypes, buildings, landscapes, messages, and more that address social and environmental challenges. 

This is an extract from the exhibition ‘WhyDesign Now?’ National Design Triennial shown at the Cooper Hewlit National Design Museum.

For those of you who have been contemplating this question the museum web page leads to some interesting resources and links to other valuable reading. I have been thinking deeply about why design now and I think the Why Design Now exhibition has posed some questions that designers today need to consider their answers to:

‘How can we power the world with clean energy? How can we move people and products safely and efficiently? How can we shelter communities in sustainable environments? How can we close the loop of materials extraction and disposal? How can we enable people around the globe to generate and share wealth? How can we improve the quality of life for all people through health-care innovations? How can we communicate ideas effectively and creatively? How can we discover beauty and wisdom in simple forms that use minimal resources? Collectively, designers are seeking to enhance human health, prosperity, and comfort while diminishing the conflicts between people and the global ecosystems we inhabit’

What are your answers to these challenges?

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