I have been working on a series of events that seek to bring designers, unitec and small to medium sized enterprises in Waitakere City together. Today, after much planning and talking, 'Growth by Design was launched in partnership with Waitakere Enterprise. The first in 3 interactive sessions sought to unfold what is design? what are the Creative Industries? What is Branding and how can these add value to my business. Dean Poole from multi award winning design consultancy The Alt Group spoke about branding and revealed 3 case studies detailing projects that they have undertaken for KIWI clients including Farmgate and Formway.